Services that align people and purpose to create change
Our services drive to a focal point: We help organizations reframe their mission and vision as causes and campaigns that inspire people to contribute to a shared and sustainable future. We establish our clients as centers of gravity that attract leaders, partners and people eager to engage.
While each engagement is unique, we are guided by principles that have emerged from experience. These principles inform our teams as we work through phases of discovery, development, design and dissemination.
1. The Unity Principle. We use the power of research and consultation to help clients gain unity of thought and vision, and define lines of action to galvanize change. Read article >
2. The Purpose Principle. We bring our clients’ vision and purpose into the heart of all they do. When a brand is rooted in purpose and passion, we see teams and audiences respond, rallying to a cause and evolving into tenacious advocates. Read article >
3. The Center of Gravity Principle. By leveraging the power of generosity, partnership and convening, we help establish our clients as leaders of causes that accelerate change and transcend what traditional marketing and communications can produce.
Cause partners with organizations working to change lives, businesses committed to more than profits, and institutions seeking to generate and apply new knowledge.
Strategy
Research
Focus groups
Workshops
Surveys
Strategic planning
Cause definition
Brand
Written Identity
Naming
Brand architecture
Mission, vision, values
Voice programs
Positioning
Messaging
Visual Identity
Logos
Color palette
Typography
Iconography
Graphics
Visual style
Communications
Planning
Websites
Videos
Social media
Media + PR
Storytelling
Annual reports / CSRs
Internal communications
Campaigns
Fundraising
Awareness
Engagement
Advertising
Social media
Video series