We believe in the power of purpose
We define it, defend it and are driven by it. Cause is a brand consultancy committed to clarity, communication and creating impact. We’re a relentless team of strategists and designers who bring rigorous creativity to brand communications that inspire positive change — and power our clients’ growth.
As our society grapples with increasingly complex challenges, we believe people seek more than promises and transactions. People seek authenticity and inventive solutions. They want to engage with ideas, motives and offerings they can trust and believe in.
Building a better world by creating honest, purposeful brands? That's our cause.
Strategists and writers in Manhattan. Designers in Brooklyn and Rio. Technology partners in Brooklyn and Kansas.
We're a team of senior talent. We take projects to completion with no hand-offs to junior teams. You will always have our full attention and get our most strategic, inventive thinking.
We've reduced overhead to pass our savings on to you. As a core team supplemented by top global talent, we keep our overhead low so we can do the work we're passionate about at costs purpose-driven organizations can afford.
President + Chief Strategist
Bruce is a brand strategist and writer who has helped Fortune 100s, national nonprofits and institutions tell their stories in ways that create lasting impact.
With 25 years in the Boston and New York City agency and nonprofit worlds, Bruce has seen first-hand the power of mission-driven branding to create impact for clients as diverse as Liberty Mutual, Columbia University, NYU Langone Medical Center and Humanities Kansas. He founded Cause to serve clients who understand the power of purpose to engage teams and audiences at a deeper level than traditional branding and marketing.
Raised in India, Israel and the U.S., Bruce brings a unique cross-cultural perspective to his work that inspires fresh thinking. Bruce grew up in a Bahá'í family dedicated to unity in diversity, and experienced the work of community building first in India, and then in settings as diverse as Maine, Boston, New York, Vancouver Island, Israel, Ghana and Argentina.
Before founding Cause Bruce served as Director of Marketing and Communications at the Child Mind Institute, as Managing Director of NYC’s innovative Suka Creative, and as a content strategist at Siegel+Gale.
Bruce has spoken at conferences, led workshops, and contributed to multiple publications. He has been featured in Humanities Magazine, How Magazine, the Boston Globe, the Boston Phoenix and numerous publications. His work has been recognized by the Davey Awards, American Graphic Design Awards, W3 Awards, Healthcare Advertising Awards, Black Book AR100 Award, Graphis Awards, American Inhouse Design Awards, CASE Awards and the NEDMA Award for Creative Excellence.
William is an award-winning art director, designer, illustrator and educator who uses design thinking to help institutions and companies thrive.
He has generated design content for a wide range of clients, from global icons like American Express and Nespresso to regional powerhouses like Barnard College, the National Museum of American History, and Philadelphia Museum of Art, to local entrepreneurs primarily in the cultural and entertainment sectors.
William brings a meticulous interest in translating a client’s identity by visual degrees to create authentic expressions in the world, none of which would be possible without driven client partners, and tireless design colleagues, strategists, writers, web developers, architects, photographers, motion people and printers.
William began his career in the NYC design world and grew to include art direction stints at national branding and advertising agencies while also maintaining an independent design practice. Passionate about teaching, William has been an adjunct professor at Parsons School of Design and School of the Visual Arts.
William's work has been recognized by the American Institute of Graphic Arts, the Type Directors Club, Print magazine, Eye magazine, and more, and has been featured by Gestalten, the visual culture publisher.
Strategist + Copywriter
JoAnn is a communications and content strategist, writer, and editor who has helped Fortune 100s and nonprofits tell meaningful stories that build connection among diverse people.
With more than 20 years both in-house and at agencies, JoAnn has seen the power of storytelling to drive success for such clients as Anthem/WellPoint, Charles Schwab, GE, Mount Sinai Health System, Nationwide, PNC, the Smithsonian National Museum of the American Indian and Special Olympics New York.
Raised in a Bahá'í family in ranching and farming communities in the Far Western and Northeastern US, JoAnn offers a fresh take on communications across geographic, cultural, and economic lines, underpinned by a consultative approach that brings together diverse viewpoints to drive unified action.
JoAnn holds an MFA in creative nonfiction from the University of King’s College and Dalhousie University in Halifax, Nova Scotia, Canada and earned a BA cum laude in English from Fairfield University.
Chung is a designer and production artist who has led and supported work at leading New York City agencies and companies, creating brands, annual reports, marketing campaigns and more.
For over 25 years, Chung has created
brand communications for top New York City agencies as well as with such leading companies and institutions as General Electric, Blackstone, McGraw-Hill, American Express, Novartis, Phaidon, Columbia University, and Mount Sinai Medical Center, among others.
Chung grew up in New York City with a fine artist mother. Though he earned a Bachelor of Science in Biology, his love of the arts and communication led him into the commercial arts and a career in design.
Mihoko is a versatile Japanese graphic designer based in New York City. She graduated from The School of Visual Arts in New York and in her nearly 20 years in design has become known from her elegant, clean style merged with Japanese and American culture.
Mihoko gained invaluable hands-on experience through her career working with such clients as Coach, NBC News, the National Hockey League, Barclays Capital, Madison Square Garden and Sootheby’s International Realty, among many others.
A strategist at heart, Mihoko uses visual communication as a vehicle for storytelling that empowers engagement and lasting change.