Inform, Inspire, Invite: Taking your brand beyond logo and tagline
By Bruce Grover, Founder + Chief Strategist This series of articles explores the principles of branding three ideas at a time. My...
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Articles on Purpose
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The Gravity Principle: Leveraging the power of partnership and generosity to accelerate change
When organizations align internally and lead with purpose, they begin to become magnetic. See how.
The Purpose Principle: Advancing Progress with the Why of What You Do
Too often we see organizations leading with programs and services. We've learned that it is vision and purpose that galvanize change.
The Unity Principle: Aligning thought, vision and action to inspire transformative change
Without unity of thought, vision and action, the best laid plans will not achieve the desired results. Here's why.
Moving 1,330 Miles from Brooklyn to Manhattan, Kansas
The first time I ate at AJ’s New York Pizzeria in Manhattan, Kansas, I have to admit I cried a little...
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