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NYU Steinhardt

+ Mission book
+ Strategy development
+ Communication concept
+ Copywriting


NYU Steinhardt asked us to help define and express a new mission and vision for the School via a signature “mission book.” The Dean wanted the work to articulate a new definition of education, serve as a rallying point for faculty and staff, be a fund-raising tool and assist in student and faculty recruitment.


After meetings with the Dean, Associate Deans and their staff, and reading essays, speeches and meeting notes, we partnered with the university's in-house designers to conceive of a brochure format and then wrote copy that would define and differentiate NYU Steinhardt’s revitalized vision and expanded mission. The brochure won a Graphic Design USA, American Inhouse Design Award and a CASE Award.

Cover line

NYU Steinhardt

A Heritage of Excellence, A Bold New Vision

Copy from opening Spreads

"Regard 'each person' as a mine rich in gems of inestimable value. Education can, alone, cause it to reveal its treasures and enable 'humankind' to benefit therefrom."

Bahá’u’lláh (Persian, 1817-1892)

A Historic Opportunity 

As we look back at our first 115 years and forward to the complexities of the 21st century, we at NYU Steinhardt find ourselves presented with a historic opportunity. We find traditional education and research paradigms inadequate to meet the needs of both students and a global society in a profound period of hyper-change. We find that Steinhardt, long at the forefront of pedagogical research, learning, and practice, has the academic resources and vision to address these needs.


NYU Steinhardt is the largest, most dynamic school of its kind in the nation. Our home in the heart of New York City uniquely positions us to learn and act in a city that is both the planet’s cultural capital and a microcosm of the world itself. New York University’s mission of being a “private university in the public service” is a call to action, one that Steinhardt has wholeheartedly embraced. In responding to a rapidly changing world, Steinhardt is working to redefine education as a holistic human endeavor. At Steinhardt, we link cutting-edge research — in education, communication, the arts, and health — with action and equip our graduates with the knowledge, insight, and experience necessary to address the challenges of the 21st century.


In an age in which information is currency, the global distribution of resources is manifestly unjust, and the media are playing an ever more prominent role in our lives, new modes of learning — holistic and interdisciplinary — have the potential to respond to the issues confronting society. It is this evolution, this revolution of learning, that is at the heart of Steinhardt’s work to rethink the role of the professions — and the meaning of the word “education.”

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